Engineers Can Sell Blog

Well, we’re off and running - thanks for stopping by. I’m starting this blog to help engineers, inventors, and business owners navigate the intersection of engineering, technical sales and marketing. Although the tips and techniques will be applicable to most any product or service, my specialty is technical in nature, so it leads that the majority of posts will draw on that expertise. That being said, I’ve sold everything from retail with a sales cycle of minutes to advanced aerospace materials with a 5+ year sales cycle.

All too often we technical folks are thrust into sales positions without training and it’s an uncomfortable position to be in. It took me an MBA, several years, and countless books to become comfortable in this world, and it shouldn’t have. I hope to provide lessons learned from myself and others to all my fellow geeks and nerds so that we may all excel in this important aspect of any business.

In a nutshell, the focus will be on providing the readers with tools and practical theories to help them sell - both inside and outside their organization. An important word in the previous sentence is practical - if I ever go astray from this statement, feel free to blast me a harsh email telling me to get back on track and give you something that you can actually use.

A favorite technique of mine is applying retail and general consumer theories to the high tech world. So I’m sure that we’ll have many conversations about treating your customers like people and not big corporations.

I hope to create an interactive audience with comments and cross talk. And please let me know at any time if you have any suggestions on how I might improve this site and make it more usable for you.